Campaign Initiatives and Events
Below are a few examples of PR campaigns and events created and coordinated by KL Communications.
Created and implemented the idea for a partnership soccer clinic event with Premier Medical Laboratory Services, the Juvenile Diabetes Research Foundation, and the Greenville Triumph to raise awareness for Type 1 Diabetes. This resulted in 4 dedicated articles online, two broadcast segments, inclusion in the JDRF and Greenville Triumph newsletters, social posts, and attendance of approximately 50 families. Due to its success, this is now an annually recurring event.
Secured guest chef dinner at the James Beard House for Sorghum & Salt. PR campaign for event included a JBF preview dinner held at restaurant location in Charleston and resulted in press and social media coverage for the brand.
Mex 1 Mount Pleasant, SC restaurant opening - Coordinated pre-opening dinners, designed invitations, and secured local influencer attendance resulting in desired media coverage and community engagement.
Secured inclusion in several events for Charleston Wine & Food, New York City Wine and Food Festival, and Highlands Food & Wine resulting in press coverage, community involvement, and social media coverage.
Secured media and influencer coverage in several Charleston media outlets for Whalebone Magazine's Bill Murray issue launch party - designed invitations and managed media guest list. Nationally distributed article written by Kristina was featured in the Bill Murray issue and included several KLA clients.