About

Kristina Loughrey is the founder and principal strategist of KL Communications, a boutique marketing and PR firm known for crafting standout brand narratives and driving measurable business results. With over a decade of experience, Kristina has led high-impact campaigns recognized for their innovation and effectiveness. Along with being named one of GSA Business Report’s Women of Influence 2025, her work has driven significant growth in social media engagement, SEO performance, and revenue for clients spanning the arts, sports, healthcare, and other high-impact sectors.

Her clients have been featured in premier outlets including Forbes, The Wall Street Journal, Better Homes and Gardens, USA Today, Fortune, and Travel + Leisure, and many more, generating more than $3 million annually in earned media value. Blending cultural insight with strategic precision and compelling storytelling, Kristina is a go-to partner for leading high-visibility campaigns and transformative brand launches.

Previously, as Vice President of Marketing for a multi-division healthcare organization, she led an in-house team that achieved a 25% year-over-year increase in web traffic, driven by strategic partnerships and performance marketing initiatives.

Kristina began her career in live production with ESPN’s College GameDay and has since directed communications strategy for more than 35 consumer and B2B brands, including organizations in the creative and cultural sectors. She brings a unique blend of creative instinct and performance focus to every engagement.

She currently serves on the board of Artisphere, volunteers with United Way’s Youth Base program, and remains committed to mentoring the next generation of communications leaders.